Ashik Khan’s 70/30 Demand-Based Production Model
Sustainability and affordability rarely go hand in hand in the fashion industry. However, Ashik Khan, a visionary fashion influencer and change-maker, is proving otherwise. Through his innovative 70/30 Demand-Based Production Model, he is transforming Bangladesh’s Ready-Made Garment (RMG) sector by minimizing waste, reducing costs, and ensuring premium fashion at competitive prices.
Today, Live Shopping has gained momentum, with nine outlets across Bangladesh and a fast home delivery network nationwide. His production model ensures that fabric waste is minimized, costs are reduced, and workers are treated fairly, making it a groundbreaking shift in the country’s fashion industry. Unlike traditional mass production, this responsive production model prioritizes demand, ensuring sustainable growth and minimal waste.
At the core of this transformation is the 70/30 Production Model, a method that optimizes raw materials and production efficiency. Instead of mass-producing garments without demand, Live Shopping starts with 70% of the available raw materials, keeping 30% in reserve. As demand grows, another 70% is produced from the remaining stock, while 30% is again set aside. This cycle continues, ensuring that materials are never wasted, production costs remain low, and inventory is efficiently managed.
This innovative waste management system has empowered Live Shopping to offer high-quality products at unmatched prices. One of its standout deals, a premium blazer set, starts at just 2,800 taka. Additionally, the 12/12 campaign, featuring jackets for only 90 taka, has set a new benchmark in Bangladesh’s fashion industry with unprecedented discounts. This affordability is made possible through Ashik Khan’s 70/30 Demand-Based Production Model, which significantly reduces fabric waste and optimizes production costs.
Ashik Khan’s influence extends beyond his brand. As an adjunct faculty member at a renowned private university in Bangladesh, he has educated over 500 students about the 70/30 demand-driven production model. Sustainability is not just about reducing waste; it’s about creating a responsible fashion ecosystem. Through the 70/30 production model, they prioritize fair treatment of workers, efficient resource management, and making premium fashion accessible to all.
From a software engineer to a pioneer in sustainable fashion, Ashik Khan’s journey is a testament to innovation, adaptability, and determination. With an expanding customer base, a growing number of outlets, and a commitment to education, Live Shopping is leading the way in Bangladesh’s sustainable fashion industry.
Ashik Khan is not just setting trends—he is shaping the future of sustainable fashion and ethical entrepreneurship in Bangladesh. His 70/30 Demand-Based Production Model is proving that fashion can be both affordable and environmentally responsible, paving the way for a more sustainable industry worldwide.